Staying in the front of your customer’s mind is increasingly important to the success of your business as is letting your staff and supplier know how important they are to the ongoing success of your business. Christmas cards represent a very valuable tool in this endeavour.
The custom of sending Christmas cards was started in the UK in 1843 by Sir Henry Cole. He was a civil servant who was very interested in the new ‘Public Post Office’ and wondered how it could be used more by ordinary people. Whychristmas.com The tradition had continued to grow with the number of Christmas cards sent in the USA around 1.6 billion. Australians send around 70 million, that’s a lot of staying in touch!
Seasonal cards are a great way to say thank you to your employees, customers and suppliers your business has worked with throughout the year. You can add other useful information like confirming your Christmas closing and reopening dates and who to contact over the shut down period. You can even take the opportunity to subtly advertise special offers that are available in the lead up to the break or in the New Year.
Not convinced that it has any value? Science on the subject is a little thin however, the following goes some way to putting some rigour into the argument for the use of greeting cards. As noted By Karen Fingerman and Patricia Griffiths in their study ‘Psychology and Aging’ “Adults of all ages described emotional reactions to approximately one third of the cards they received. Younger adults tended to view their holiday greetings as a means of maintaining or building new social ties, whereas older adults were more likely to view their holiday greetings as a link to their personal past. Receiving a greater number of holiday cards and receiving cards from close social contacts were associated with increased feelings of social embeddedness.” Businesses that are interested in deep lasting relationships should certainly be working hard to trigger that feeling of embeddedness and connection with their customers, staff and suppliers.
Don’t let the opportunity slip by. There are businesses out there ready to help individuals and businesses get their best wishes out to their stakeholders. Including customised greeting cards, hand written greeting cards, on-line personalised Christmas cards and mailing list management services. It really isn’t that hard to switch on this valuable relationship building tool. Don’t get lost in the crowd. Ensure that your ‘Christmas cards’ stand out for repeat recognition. With 70 million cards adorning coffee tables, reception desks and office walls throughout Australia it is also important to stand out. Careful and tasteful placement of company logos and the use of corporate colours can assist in your message being seen multiple times as individuals move in and around the work place. You don’t want your message being lost helplessly in the sea of cards.
Let FuzzyCat Cards help make giving Christmas cards to all of your customers and suppliers easy.
Should I send Business Christmas Cards?
28 Nov 2014 3:50 PM